Right to the heart is Cupid's aim when his arrow is tipped with the newest valentine sweet styled by Ellen Simon, the candy artist. The novelty of the season is a fondant heart wearing a question mark or bearing a personal love message or “her” monogram—(entwined with yours if you dare). Or, pop the question, let the billet-doux bid “Name the day.”
Hearts come in three styles. Tiny ones, an inch long, made in pink and white for after-dinner service or to carry out the heart theme at a valentine buffet, ＄1.75 a pound. Hearts, if you like, may be inscribed with the initials of the hostess or the honored guest, one initial, ＄3 a pound, two initials, ＄4 a pound. Large hearts two inches long are initialed on order, otherwise they come inscribed with the question mark, packed four to a see-through acetate box, the price 75 cents. Individual hearts plump as pincushions, four inches long, three inches across, sell individually boxed, price 75 cents.
Ellen's “Sweethearts” are available in New York City at B. Altman, and at Ellen's own little retail store which she runs in connection with her factory at 164 East 91st Street.
If your valentine is an old-fashioned girl, maybe your mother, nothing could please her more than Ellen's old-fashioned assortment of chocolate creams, ＄2 a pound, packed in one-, two-, and three-pound boxes. Like the precious old valentines of the elegant eighties, the chocolates are reminiscent of the muted music of the minuet. Violet cream is there, and rose cream, to stir the heart with memories. Other creams are flavored with mint, vanilla, lemon, orange, coffee, all hand-dipped in a bitter-sweet cooking chocolate. The coconut cream tastes exactly as if made with fresh coconut, soft, tender the shreds, pre-cooked in a syrup before being added to the filling. All the fruit flavorings used are the pure oils, the vanilla a pure vanilla extract used along with a little of the bean. The maple cream is made with maple sugar and a secret dash of coffee flavoring to lift that too heavy sweetness of maple into a class by itself.
Latest pride of the factory is Ellen's Famous Twelve. This assortment contains the most popular pieces of her entire line, by name: rum prunes and cherries, coffee beans, chocolate-dipped, thin mints, cream mints, chocolate-covered orange and lemon peels, plain chocolate squares, an assortment of the old-fashioned creams, and her most famous, the caramel surprise. The box is divided into eleven trays and fitted over the candy is a sheet of cellophane, this inscribed with the name of each piece contained in the tray. Something there to everyone's liking. Ellen has new box paper this season, done in pink, also a light blue, and a beige with an allover design of New York landmarks. Famous Twelve is carried by the following New York shops and in some fifty other cities wherever Ellen's chocolates are sold: B. Altman, Fifth Avenue and 34th Street, Bloomingdale, 59th Street and Lexington Avenue, Fleischman Florist, 14 Wall Street, Zitomer Chemist, 25 Central Park West, Eclair, Inc., 141 West 72nd Street and at 54th Street and First Avenue, Ellen's Retail Shop, 164 East 91st Street.
Sweet valentine for your one-and-only would be a candy-club subscription providing a box of sweetmeats, each one different for each month of the year, except June, July and August; the candies mailed direct from nine of America's leading confectioners. Each box has been chosen by Elsa Maxwell, the famous party-giver, queen of entertainment, who made her choice from the offerings submitted by hundreds of the nation's top-rating sweet specialists. The subscription price is ＄17.50, representing the retail cost of the candies plus postage, handling, and insurance. A second subscription plan is for six months instead of nine, ＄11.75, and a third provides candy for three months only, this at ＄6. In this instance the donor has the privilege of designating dates on which he wants the boxes mailed. Address your orders to the Candy of the Month Club, 910 Ambassador Building, St. Louis 1, Missouri.
North Michigan's red-cherry country has a trio of products for Washington's Birthday. There's a cherry preserve, a conserve, a jelly. Each as fine of its kind as could ever be made, “Cherry Hut” reads the label.
In 1925 a Mr. and Mrs. Kraker, fruit-growers of the North Crystal Lake area, opened a roadside stand. Their idea was not so much to make money as to advertise cherries and the good ways to put the cherry to work in tarts, pies and jellies. Their stand wasn't just another way-side knick-knack joint, no soft drinks, cigarettes, or candy bars; they sold only cherry products, cherry pies in particular. College girls were hired to run the Hut summers and the girls baked the pies under Mrs. Kraker's guidance; they waited on tables, sold the jams and jellies, and the place prospered for a period of years. Business dwindled sadly during the war.
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