1940s Archive

Food Flashes

continued (page 2 of 5)

The mayonnaise and hollandaise are handled by the Women's Exchanges in Greenwich and Norwalk, Connecticut, in Scarsdale and Bronxville, New York, and in Brooklyn and New York City. The Farm and Garden Shop, 30 Rocke-feller Plaza, New York City, carries the items, also the Farm and Garden in Boston.

Spring—a Dutch Edam at your next dinner party. Let it center the cheese board, this to pass with fruit. Sure it's back, that jolly red cannon ball cheese of north Holland, named for the city of Edam where its manufacture is centered. Holland Edam is stocked by the Alan Berry Food Shop, 676 Madison Avenue, New York City, and at other stores too, at 89 cents for a pound with the average weight four pounds or there-about. This is cow's milk cheese colored bright yellow. It's a Cheddar type but more nutty in flavor and slightly sweeter. Edam's southern counterpart is Gouda (pronounced gow-da) and very like Edam except that the cheese may be larger and flatter. The bright red color of the cheese is achieved by dipping the loaves in an alcoholic solution of carmine, which is harmless, and isn't it gay?

40-Fathom is a new canned clam chowder in concentrated form being introduced nationally by General Sea Foods of New England.

Cautious, this firm, when they styled the new product—it's noncontroversial. It aims to please chowder fans in all parts of the country. You like chowder Manhattan, made with tomatoes? There's the recipe on the label. You are New England-minded and make your chowder with milk? The label tells how.

General Sea Foods are too foxy to put their neck into trouble by coming out for only one method. They played safe on the name. It's 40-Fathom Clam Chowder without regional significance. They give you a concentrate of clams plus seasonings, you add milk or tomatoes. Or use the minced clam in fritters, in croquettes, or in little clam pies.

Basket on arm and away, to gather April's first mushrooms—“Children of the Night.” These are cocktail size, packed in olive oil, flavored with herbs, oregano, thyme, marjoram, black pepper, and the Italian crushed red pepper, a new Twin Trees item selling at B. Altman and Company, Fifth Avenue and 34th Street, the eight-ounce jar $1.65. These are midget mushroom caps, snow-white against the dark spray of the herbs with which they are packed. The caps may be served whole as a cocktail appetizer or sliced to fold into an omelette or to garnish a steak. Drop the caps over a vegetable salad for something pretty special or turn a jar of these into a bowl of mixed greens before tossing with dressing. This, ladies and gentlemen, is a recipe!

Something else new from the Twin Trees kitchen—ground dried chives, packed in salad oil, just enough oil to coat each little flake. Handy they are when you want chives to blend with cream cheese or a spoonful to flavor a sauce or garnish a cream soup. The fourounce container sells for 75 cents, at B. Altman again.

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