The world of marketing is strange indeed. I received an e-mail from a PR firm touting Holy Chocolate-brand hot chocolate. As far as hot chocolate goes, given the choice I'll always reach for the lovely, if vacuous, Swiss Miss. But when a hot chocolate proclaims of itself, "Every Sip Blessed," I guess one has to give it a try. Yet, on Holy Chocolate's website, a letter from its creator, Rev. Fr. Stan Smith, reads more like a caveat than a mission statement: "Holy Chocolate isn't a charity product, in that someone buys it to support a charity…You have to pay for the chocolate, but my prayers for you are always for free." Unfortunately, a copy editor isn't the only thing Rev. Fr. Stan Smith needs. The hot chocolate just isn't very good. Call me a heartless sinner, a glutton, a lecher, a sloth. One thing I'm not is an adulterer: I'll stay true to my Swiss Miss. After all, who can refuse her dehydrated marshmallows?
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