In 1941, he launched
Gourmet: The Magazine of Good Living, and from the first,
the venture struck a chord among a loyal readership. The aura that it conveyed under him suggested an exclusive club where Anglophilia and Francophilia mingled with a courtly brand of American patriotism. He also oversaw a postwar redefinition of
Gourmet’s mission to address a growing audience of travelers with increasingly cosmopolitan sensibilities. His success paved the way for an entire genre of American food magazines.