Raymond Albert Kroc (1902–1984), food-service innovator
As a salesman for a commercial milkshake mixer company, he visited a California hamburger restaurant owned by Richard and Maurice McDonald in 1954. He was struck by the larger possibilities of their operation (already franchised in the Southwest). As franchise agent to the McDonalds, whom he bought out in 1961, he began a nationwide (later international) expansion that decisively transformed the role of fast food in American lives.
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