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Food + Cooking

My Life as a Freeloader

Published in Gourmet Live 05.30.12
Why does food taste so much better when it’s free? Matt Gross dives deep into the murky underworld of food freeloaders

Sometime in the very early ’90s, when I was a teenager, I walked into a Taco Bell in southeastern Virginia, stood in line patiently, and when I reached the cashier, explained the situation. “Hi,” I began, my tone of voice perfectly polite. “I came through the drive-through about 45 minutes ago, and when I got home I realized you guys had left out one beef soft taco.”

The cashier turned away to find a manager—to whom I re-explained the situation. I was ready with answers to any questions he might have. No, sir, I wasn’t driving—I’d been in the backseat, so I hadn’t seen who was working the drive-through window. Sorry, I didn’t have the receipt; I wasn’t the one who paid.

But the manager asked no questions. Instead, he put in an order for one beef soft taco, placed it in a bag, and handed it over. “Sorry about that,” he said.

“Oh, don’t worry,” I said. “Thanks!” Then I walked out, got into my 1986 Toyota Tercel loaded with friends, and drove down the highway—to the next Arby’s or Burger King or McDonald’s or whatever—and made the case again, and again, and… Soft tacos piled up next to cheeseburgers and French fries, and eventually we each ate our fill.

I’m not exactly proud of this scam, but at least it was minor-league and short-lived. In the two years between getting my driver’s license and going to college, I probably played this game only four or five times, when, between me and my friends, our wallets were as empty as our bellies. In fact, it all came to an end the day I persuaded a McDonald’s manager to hand over an entire 20-piece box of Chicken McNuggets. How could he believe his employees had forgotten that? I wondered. Maybe he just didn’t care; maybe it was simply less hassle to give the food away than to play detective. And that’s when I also realized I’d never be able to top that score. My scamming days were over.

These early escapades, however, left me with a taste for free food—that most delicious of delicacies. And over the years, I’ve come to recognize it’s a taste that just about everyone eventually develops. Think of how many office meetings you’ve gone to because of the free sandwich spread, or the late nights you agreed to work because the boss would comp some pizzas. Would you have done the same if you’d instead been offered $5 or $10—about the cost, per head, of the food? Not me—I’d probably pay $5 or $10 to skip the meeting or go home early. But in the face of a free catered meal, I’m a pushover, a workaholic for a cookie.

Surely this is because middle-class American kids like me—and maybe you—learn from the start that food and money are deeply intertwined. On the upside, put a couple of quarters in a vending machine, and out pops a Sprite or a pack of Bugles. On the flipside, it’s Eat your dinner—there are kids out there whose parents can’t afford such nice meals. We’re having leftovers tonight, don’t waste a morsel. The message is clear: Food has a value that’s both monetary and moral.

Alternatives to this system are relatively few. You can grow your own ingredients—if you have the time, the land, and the expertise. Or you can Dumpster-dive—if you have the stomach for it—or steal or scam. That’s about it.

No wonder, then, that Free Cone Day at Baskin-Robbins draws mobs of Rocky Road freeloaders, or that “Free soda!” became a popular perk at Internet companies in the boom days of the ’90s. (Now, of course, elaborate food perks are standard in the tech industry.) I once worked at a company that installed a Lavazza espresso maker in the office—an utter joy that darkened once my co-workers and I realized the company was slow to restock the precious supply of pods. At first, we’d grab a few extra to tide us over during fallow periods, but pretty soon, whenever a new shipment would arrive, we’d hoard the pods, slipping them into desk drawers or purses and pretending we had none left while sipping long-pulled shots from paper cups.

We had crossed the line: Our free caffeine fix had gone from blessing to entitlement, and we’d gotten greedy. Before management could retire the espresso machine, however, the company collapsed entirely, a victim of the Internet bubble, and most of us were laid off—consigned to supporting our own luxury coffee habits for the foreseeable future.

This tragedy attuned me to the delicate emotional balance between wanting free food and being offered free food. That is, I always want free food, and I’m constantly on the lookout for ways to get it. And as a travel writer, I’ve even succeeded in getting paid to eat my way across five continents. Did you know that the basement food courts of department stores in Japan will often have enough free samples (of pickles, dumplings, cookies, etc.) to constitute a meal? That all over the world, Sikh temples (and street festivals) give away food? That bars in Milan, Bologna, Florence, and Rome often serve copious buffets gratis during the early-evening aperitivo hours? That Chabad Houses from Cancún to Kathmandu invite Jews of all kinds to partake of their free Friday-night meals: baked salmon, challah, hummus, and, always, a sweet cucumber salad? To hunt for these opportunities may be mercenary, but it’s also human, a postmodern version of our inherited hunter-gatherer instinct.

Yet a spontaneous offer of sustenance will always be infinitely more satisfying. In the spring of 2010, on assignment for The New York Times, I spent a couple of weeks walking from Vienna to Budapest, a journey that left me perpetually exhausted and lonely, my feet blistered, my back aching. Late one afternoon in Slovakia, I wandered into a tiny, tiny village—Velky Grob, or Old Grave—with no idea where I was going to stay and equally nonexistent command of the language. I flagged down a young couple walking their dog and asked, in awkward Slovak, if Velky Grob had a park where I could pitch my tent.

“Where are you from?” responded the woman, Katarina Synakova, in English. Ten minutes later, I was sitting next to Synakova’s grandfather, drinking homemade white wine, eating sugar-dusted pastries fresh from the oven, and chatting with her family in English, French, and Italian. That night, my hosts offered me dinner and a place to stay, and the next morning, when I was about to set off for the next village, 15 miles away, Synakova’s father handed me a flask of brandy he’d made 25 years before. I cherished each drop I drank, and made it last almost two years.

The memory of that kindness has stuck with me, and has made me regret that I don’t live in a village where I can offer such hospitality to strangers. (Here in Brooklyn, I encounter few clueless backpackers.) And so, instead, I try to pick up restaurant checks as often as I can, to make sure that friends experience the same random grace I’ve managed to enjoy so frequently. It doesn’t quite make up for my teenage freeloading, I know, but I’d like to offer this apology to fast-food-restaurant managers throughout Tidewater Virginia: If you’re ever in Brooklyn, dinner’s on me—all the Chicken McNuggets you can eat.


Matt Gross writes frequently for the New York Times travel section, is a contributing writer at Afar magazine, appears regularly in Saveur, and blogs about parenting at DadWagon.com. His last piece for Gourmet Live was about the eclectic eats of the Grammy-winning band Ozomatli. Follow him on Twitter @worldmattworld.